How a Nuclear Engineer Is Saving Guitar Center | WSJ (Level 1)

Guitar Center is a famous music store in the United States. It started in 1959 as a small shop that sold organs and appliances. Later it sold guitars and amplifiers. But the company had money problems. In 2020, it went bankrupt. Now Gabe Dalporto is the CEO. He has been the boss since 2023. He is also a musician. He wants to make Guitar Center better. The stores now let customers play guitars and drums. Expensive instruments are in locked cases, but people can ask to try them. The company now sells more high-quality instruments for serious players and fewer beginner guitars. Guitar Center is growing again. The company is also making a new guitar of its own. They are asking people online what they want in a guitar. The CEO hopes the company can keep growing and one day become a public company.